Business Stories Magazine Founder interviews, in their own words
Los Angeles, California November 9, 2026 Independent since 2018 @businessstoriesmagazine

Founder Interview

Victoria Raji

Start with purpose, understand the problem you're solving, and be financially intentional. Passion may inspire a business, but discipline, continuous learning, and resilience…

Victoria Raji, founder and principal designer of LCA Luxury Decor in Atlanta, Georgia, in a black blazer with her arms crossed against a taupe studio backdrop

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.

My name is Victoria Raji, and I’m a Ghana-born American, mother of three, author of The Safe and Stylish Guide to Pet and Child-Friendly Homes, and the Founder and Principal Designer of LCA Luxury Decor, a residential interior design studio based in the Atlanta, Georgia area. LCA Luxury Decor is also a current Best of Gwinnett and IAP award nominee.

My journey has been shaped by creativity, curiosity, and a desire to improve the lives of others. I moved to the United States from Ghana at a young age and later built a professional career in healthcare, cybersecurity, and risk management. Those experiences taught me the importance of understanding people's needs, identifying potential risks, solving problems, and making thoughtful decisions.

Creativity, however, has always been part of who I am. Growing up, I loved drawing, creating things with my hands, rearranging spaces, and finding inspiration in nature. That lifelong passion eventually led me to establish LCA Luxury Decor in 2023.

Today, I combine my creative instincts, professional experience, and passion for intentional living through a safety-forward, wellbeing-inspired approach to interior design. My focus is on creating timeless, sophisticated homes that balance beauty, comfort, functionality, and thoughtful safety considerations, especially for families with children and pets.

My work and writing reflect the philosophy behind LCA Luxury Decor: Luxury Made Livable—because true luxury isn't just about how a home looks, but how beautifully it supports the people living in it.

Tell us one thing you love about where you live now.

One thing I love about living in Georgia is the beautiful balance between nature, community, and opportunity. From the greenery and changing seasons to the diversity of people and architectural styles, there is so much inspiration around me.

As an interior designer, I especially appreciate how Georgia brings together traditional Southern charm and contemporary living. It constantly reminds me that a home should reflect both the people who live in it and the environment surrounding them.

Tell us a little more about what your company does and how it started. How does it help your customers?

LCA Luxury Decor is an Atlanta-based residential interior design studio specializing in personalized interior design, space planning, curated furnishings, sourcing, and styling. We offer comprehensive, turnkey design services for homeowners in Georgia, along with remote design services nationwide.

Founded in 2023 from my lifelong passion for creativity, LCA was built on the belief that beautiful homes should also support the way people live. Our philosophy, Luxury Made Livable™, combines timeless elegance with functionality, comfort, and a safety-forward, wellbeing-inspired approach to design.

Through The LCA Experience, we simplify the design journey, guiding clients from initial consultation and design development to furnishing selections, procurement, white-glove delivery, and final installation and styling, with trusted partners supporting the process as needed.

Our goal is to take the overwhelm out of creating a home while delivering thoughtfully curated interiors that reflect each client's lifestyle, support everyday wellbeing, and make luxury truly livable.

If someone wants to start a business, what advice would you give them?

Start with purpose, understand the problem you're solving, and be financially intentional. Passion may inspire a business, but discipline, continuous learning, and resilience sustain it. Don't compare your journey to others. Build a strong foundation, embrace feedback, and allow yourself room to grow.

What is one piece of feedback from a happy customer or client that you won't forget?

One client review that truly stayed with me came from Adebisi Sulaimon, who shared, "From the very first consultation, they truly listened to my vision and transformed it into something even more beautiful than I imagined."

That feedback meant so much because it reflects what we strive for at LCA Luxury Decor: understanding our clients, listening to their needs, and creating spaces that exceed their expectations. For me, the greatest reward isn't just creating a beautiful home; it's knowing that our clients feel heard, valued, and genuinely happy with the results. That's the heart of Luxury Made Livable.

Where do you see your company in the future?

I envision LCA Luxury Decor becoming a recognized name in intentional luxury residential design, known for creating beautiful, functional, and wellbeing-focused homes. My goal is to expand our reach, strengthen our network of trusted partners, and help more families experience luxury that genuinely supports everyday living.

What is the biggest misconception about your industry?

One of the biggest misconceptions is that interior design is simply about making spaces look beautiful or filling homes with expensive furniture. Thoughtful design goes much deeper. It considers how people move, live, feel, and interact within their homes, including the unique needs of children, pets, and everyone who shares the space.

Good design balances aesthetics with comfort, functionality, wellbeing, and safety awareness. True luxury isn't just about what you see; it's about how beautifully a home supports everyone living in it.

What has been one of your biggest struggles building your business, and how did you deal with it?

One of my biggest challenges has been building brand awareness and establishing trust in a competitive industry while managing the financial realities of entrepreneurship. I've approached it through continuous learning, professional networking, strategic partnerships, and staying focused on what makes LCA different. I've learned that sustainable growth requires patience, consistency, and intentional decisions.

Who was your favorite music artist and athlete growing up?

Growing up, Whitney Houston was my favorite music artist, and Michael Jordan was my favorite athlete. Whitney's powerful voice and the emotion she brought to her music always inspired me. Michael Jordan's determination, confidence, and relentless pursuit of excellence were equally inspiring. What connected me to both was their passion for what they loved. As someone who grew up loving art and creativity, they reminded me that talent is a gift, but dedication, hard work, and believing in yourself are what turn passion into something extraordinary.

Any shoutouts you want to make?

I want to thank my family, mentors, clients, and everyone who has supported and believed in my journey. I'm also grateful to the Interior Design Society (IDS), the Sustainable Furnishings Council, and the wonderful professionals I've connected with along the way. Every connection, encouragement, and opportunity has contributed to my growth. Above all, I'm grateful to God for the strength and opportunity to keep building.

Where can our readers learn more about you and your company?

You can learn more about LCA Luxury Decor, explore our design portfolio, and discover our services at www.lcaluxurydecor.com. Follow us on Instagram @lcaluxurydecor for design inspiration, projects, and insights into our safety-forward, wellbeing-inspired approach to Luxury Made Livable.

For general inquiries, design consultations, project bookings, media opportunities, or potential collaborations, feel free to contact us at info@lcaluxurydecor.com. We welcome the opportunity to connect with homeowners, industry professionals, and brands who share our passion for beautiful, intentional living.

Victoria Raji in a grey waistcoat over a black shirt, standing in a design showroom
Victoria Raji, founder of LCA Luxury Decor.
Victoria Raji in a cream jacket styling brass sculptural objects and a round box on a marble coffee table
Victoria styling a client's living room, part of The LCA Experience.
LCA Luxury Decor logo, a black and gold LCA monogram with a crown and the tagline Luxury Made Livable
The LCA Luxury Decor logo.