Liz Janowski

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.

I'm Elizabeth (Liz) Janowski. I moved a lot, but I grew up in Colorado, went to college and graduate school in Boulder, and have been back here for almost 20 years.

Tell us one thing you love about where you live now.

I love the sunsets and sunrises over the Boulder Valley - it always takes my breath away.

Tell us a little more about what your company does and how it started. How does it help your customers?

I have been helping women (and myself) lean back into more self-trust, more self-awareness, and more capacity for life for almost 8 years, and I will never get tired of opening up our bodies, our hearts and our sense of self to what is truly possible when we stop trying and start trusting.

If someone wants to start a business, what advice would you give them?

You know so much more than you think you do already. Listen to yourself by slowing down and opening up to what support, what knowing and what capacity is already around and inside of you.

What is one piece of feedback from a happy customer or client that you won't forget?

I love when my students tell me that they were the teacher they were seeking. It is so easy to outsource our power - one more teacher, one more class, one more certification, one more retreat - when we actually do know what we need and desire. It is right there inside; we just have to lean back into it.

Where do you see your company in the future?

Helping even more women trust themselves and soften into what is possible when we do less and trust more.

What is the biggest misconception about your industry?

Who didn't become a life coach or a healer during the pandemic? The industry is just so cheesy and, frankly, so manipulative. I hate that, and I don't want anyone to do anything that doesn't feel 100% authentic to themselves.

What has been one of your biggest struggles building your business, and how did you deal with it?

Oh my goodness. I have given away my work, and had it ripped off, by so many women. I didn't know how to value myself, and I didn't know how to have boundaries between friends and students.

Who was your favorite music artist and athlete growing up?

I adored deeply feeling women who were willing to go there, even if it meant being so vulnerable in front of the world, like Fiona Apple. I played Tidal on my car CD player until it literally burned out.

Any shoutouts you want to make?

I want to thank my small little group of brave explorers of the collective subconscious, my Temple Keepers. You have allowed me to grow, learn, play and understand so much in our movement work. Thank you!

Where can our readers learn more about you and your company?

On my website, permissionary.com, my Substack @permissionary and my Instagram @permissionary_art.