Bret Miller

So nice to meet you! First off, what’s your name? Tell our readers a bit about yourself—where you’re from originally and where you live now.

I’m Bret Miller, founder of Sports History Group. I grew up in Southern California as a big Los Angeles Lakers fan, and I’m now based in Colorado. My interest in sports has always gone beyond what happens during a game. I’m curious about how teams became the teams we know today, and why their names, colors, and identities mean so much to people.

Tell us one thing you love about where you live now.

I live in Colorado and have always loved the outdoors, especially hiking and biking. I have played basketball my whole life and enjoyed the team aspect of winning on the court.

Tell us a little more about what your company does and how it started. How does it help your customers?

Sports History Group started with a question I had about my own favorite team: why would a team in Los Angeles be called the Lakers? Learning the answer made me curious about how other teams got their names and ended up in their cities.

That curiosity led to Sports Team History, followed by Sports Logo History. Today, Sports History Group brings together sites covering team history, logo history, sports news, and fan merchandise.

The goal is to give people an accessible way to explore the stories behind the teams they follow. Someone might visit because they recognize an old logo from a hat their dad wore. Someone else might want to understand a franchise’s move or name change. Those are different starting points, but both can lead to a much bigger story. We help people follow that curiosity.

If someone wants to start a business, what advice would you give them?

Start with something you’re curious enough about to keep working on after the initial excitement wears off. You’ll spend plenty of time doing things that aren’t particularly exciting, and having a real interest in the subject helps.

Then get specific about who you’re helping and why they’d come back. An idea can mean a lot to you personally, but a business also has to be useful to someone else. Put something out there, listen to how people respond, and keep improving it. Pay attention to the costs and the time involved, too. Enthusiasm gets you started. You need a workable plan to keep going.

What is one piece of feedback from a happy customer or client that you won't forget?

A customer emailed us about her favorite Chicago Bulls logo and what it meant to her. She was a big fan of the Michael Jordan championship run and will always remember the Bulls logo because of the memories. She thanked us for our beautiful layout of Bulls logos.

Where do you see your company in the future?

I’d like Sports History Group to reach more people and give them more reasons to spend time with these stories. There’s room to do that through both written and video content, especially when a story benefits from seeing how a team or its identity has changed.

I’m also interested in exploring what keeps people emotionally invested in sports. A game can mean everything to a community even when a championship isn’t on the line. What’s at stake for those supporters? What keeps them coming back through a difficult season? Those questions open the door for some great stories, and I’d love to make more room for them.

What is the biggest misconception about your industry?

Probably that sports history is mostly a collection of dates, scores, and records. Those details matter, sure, but people usually connect with something more personal.

An old team logo can remind someone of the person who took them to their first game. A franchise moving cities can change a family tradition that lasted for generations. Even the way a league is organized affects what supporters have to hope for, or worry about, each season.

History helps explain why people care so much today. You don’t have to be a sports historian to appreciate that. You just need a team that means something to you.

What has been one of your biggest struggles building your business, and how did you deal with it?

One of the biggest challenges has been turning something that began as a hobby into a sustainable business. These are large sites, and maintaining them takes time. Revenue has had its ups and downs, and reaching a wider audience remains a top priority.

I’m still working through it. I stay involved in the content, website management, and SEO, and keep looking for ways to help more people find what we’ve built. Growth has been great, and there’s still plenty to do.

Who was your favorite music artist and athlete growing up?

Pete Maravich was my favorite athlete. Basketball is a big part of my connection to sports, and he’s the name that stands out for me.

For music, I’m a rock ’n’ roll fan. The Beatles, Queen, and U2 are my favorites. That’s a pretty good foundation for a playlist.

Any shoutouts you want to make?

A thank-you to everyone who’s supported Sports History Group and spent time exploring the sites. When someone shares an article, passes along a piece of team history, or introduces another fan to the site, that helps these stories reach people who might otherwise never find them. I appreciate that.

Where can our readers learn more about you and your company?

The best place to start is sportshistorygroup.com. From there, you can explore the different sites, including Sports Team History and Sports Logo History.

Pick a favorite team and see where it takes you. The name or logo you’ve known your whole life might have a story you’ve never heard.